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Bikestation

Website design for a bicycle centre

Client
Bikestation, a bicycle centre in Kraków (open since 2022)
Scope
website design
Role
design and structure. The brand identity is not mine
Year
2024
Link
bikestation.cc

The identity already existed: strong, black and white, hand-drawn. My job was to carry it over to the website, not to reinvent it.
The identity already existed: strong, black and white, hand-drawn. My job was to carry it over to the website, not to reinvent it.
The structure follows the business model, not a template. The navigation mirrors the three pillars of the company: service, custom bikes, community.
The structure follows the business model, not a template. The navigation mirrors the three pillars of the company: service, custom bikes, community.
Service — the most common reason to visit, so it comes first in the menu.
Service — the most common reason to visit, so it comes first in the menu.
Custom bikes. The hero carries the line “All People & All Bicycles Welcome”, set in a large typeface — that sentence is the brand, not decoration.
Custom bikes. The hero carries the line “All People & All Bicycles Welcome”, set in a large typeface — that sentence is the brand, not decoration.
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