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002

Jura z przewodnikiem

A website for a licensed hiking guide

Client
Honorata Wróbel-Głowacka, PTTK-licensed field guide
Scope
website
Year
2021
Link
jurazprzewodnikiem.pl
Before the project the client had no website — she worked only through Facebook, so she did not exist for anyone looking for a guide on Google. In this line of work people buy the person, not the service, so the photographs lead and the text only supports them.
Before the project the client had no website — she worked only through Facebook, so she did not exist for anyone looking for a guide on Google. In this line of work people buy the person, not the service, so the photographs lead and the text only supports them.
The offer is mixed: guided trips, field games, forest bathing. Each reaches a different group, so each got its own way in instead of one long list. The phone number sits on top, because groups book by calling, not through a form.
The offer is mixed: guided trips, field games, forest bathing. Each reaches a different group, so each got its own way in instead of one long list. The phone number sits on top, because groups book by calling, not through a form.

Result

Clients now find her on Google, not only on Facebook.

jurazprzewodnikiem.pl
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